Communications Manager - Present
In this role I lead a team that is responsible for Holland BPW communications strategies, content, and branding as we pursue our goal of informing customers about the value the organization brings to the community. We do this through ongoing cultivation of customer engagement, public relations, community education, and organizational communications.
Communications Specialist - April 2019 to June 2022
I supported Holland BPW teams in their customer initiatives by providing marketing plans, graphic design, photography, editing and copywriting services. I was responsible for all content including Holland BPW's website, social media, public relations, and promotional materials.
Marketing Assistant - October 2016 to April 2019
As an active member of the marketing team, I enjoyed challenges of implementing new communications processes and brand development. I did project management for the monthly newsletter and a customer expo catalog. I supported the company's objectives in a variety of ways:
web design, email marketing, copy writing, graphic design, photography, pricing, and analyzing data.
Marketing Communications Director - April 2012 to September 2016
In this position, I implemented a process for targeted communication and marketing strategy that included website, email, social media, direct mail, advertising and press releases. I created brochures, posters, manuals, web sites, specification sheets, event graphics, presentations, post cards, email campaigns, logos.
Graphic Designer - May 2007 to April 2012
As a key player of the marketing team, I was responsible for planning promotional activities that increased brand awareness and product sales. I implemented and executed a marketing calendar, lead the art direction of the brand, designed and wrote an entire suite of marketing collateral, and participated in event planning. Skills I often used included email marketing, print and web design, copywriting, and photography.
Graphic Designer - July 2001 to May 2007
In this role I cut my teeth in digital print production. I designed magazines and marketing materials. Work was deadline driven by the demands of the production calendar. I was responsible for magazine layout, article design, and photography. I designed the style template of Just Card's! magazine.
Michigan State University - 2023
Michigan State University - 2023
Grand Valley State University - 2005
Henry Ford Community College - 2002
Julie's Resume (pdf)
DownloadUtilities, Pet, Scientific, Furniture, Publishing, Freelance
Jenn Gietzen, Tumble & Twine / Monarch Music
The Creative Splash
Holland, Michigan, United States
Copyright © 2023 Julie DeCook - All Rights Reserved.
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